360-degree videos are redefining how we experience video content, offering a fully immersive, interactive view of an environment. Unlike traditional videos that only show a single angle, 360-degree videos let viewers look in any direction, giving them the freedom to explore as if they�re truly there.
360-degree content comes in two formats: photography and video. 360-degree photography captures a single, static image that viewers can explore from any angle, making it ideal for showcasing spaces like real estate or landscapes. 360-degree video, on the other hand, adds movement, allowing viewers to immerse themselves in a dynamic, unfolding scene. Both formats let your audience look around, but video provides a more engaging, life-like experience with motion and sound.
How does 360-degree video work?
Creating a 360-degree video involves capturing every angle of a scene and seamlessly combining it into a single, immersive experience.
Here�s how it�s done:
-
Capturing the scene: Specialized 360-degree cameras use multiple lenses to record footage from every direction. Some advanced models feature a single multi-lens camera, while others rely on a setup of several cameras working together.
-
Stitching the footage: The separate recordings are processed and combined using software to create a smooth, spherical view. This stitching process ensures there are no visible seams where the footage connects.
-
Making it interactive: Take your 360-degree videos to the next level by adding interactive elements. With features like clickable hotspots, branching pathways, and AR/VR integrations, you can create immersive, life-like experiences that let viewers engage with your content in exciting, dynamic ways.
If you�re exploring gear options, Tech Radar has a handy guide to help you choose the right equipment for your needs.
How can I add interactivity to my 360 videos?
Click here to discover how Cinema8 enables you to add clickable hotspots, play videos within your 360 video and design user-driven branching pathways. You can easily create 360 interactivity using both 360-degree photography and 360-degree videos using Cinema8's video technology platform.
Top use cases for 360-degree videos
360-degree interactive videos redefine how we approach challenges like onboarding, site visits, and training.
For onboarding, they let new employees or clients explore your office or facility without costly travel or scheduling conflicts. Users can navigate the space at their own pace, making the process flexible and engaging.
For maintenance training, these videos simplify complex tasks with step-by-step guidance and clickable hotspots. Check out this example to learn how Cinema8 turns training into an interactive experience.