What is DFP (Google Ad Manager)?
Google Ad Manager (formerly known as DoubleClick for Publishers) is a Google software designed to manage ad delivery processes across various websites. It allows for the delivery of video and banner ads through a code integration.
What is Vast?
Vast (Video Ad Serving Template) is a standard that facilitates communication between advertisers and platforms that wish to display ads. It enables video ads to be published via code integration.
DFP & Vast allow users to insert advertising videos and banners into their interactive videos, either at specific points or between videos, while connecting video content with their audience across different platforms.
The Cinema8 DoubleClick for Publishers element enables users to integrate DFP and Vast ads into their interactive videos. This integration provides an opportunity to generate revenue by increasing the clicks and views of the ads embedded in the video content. Users can insert advertisement videos and banners at any second within the video or between different videos. Furthermore, users can set conditions to control when viewers see the ads.
Click here to see how to add the ad to your interactive video.
Watching ads depending on the condition
Example
For example, you can set conditions to show an ad if a viewer answers one or more questions incorrectly in your interactive video. Conversely, you can display the ad after the viewer answers the questions correctly, either at the end of the video or at another predetermined point.
Mandatory watch time
You can set a compulsory viewing time for the ads in your video content, helping to optimize advertising revenue.
Integration
Integrating your Google Ad Manager account with Cinema8 is straightforward, allowing for seamless ad management and delivery.