Analytics & Reporting

Analytics and reporting allow you to gain valuable insights into how your audience interacts with your videos. With Cinema8’s comprehensive reporting tools, you can measure engagement, identify trends, and make data-driven decisions to improve your video strategy.

How to access analytics reports

Navigate to the Analytics Dashboard: Log in to Cinema8 and select Analytics from the left-hand menu. Choose Overview or Advanced Analytics for detailed metrics.
View detailed reports:
- Overview: Get a high-level summary of all your videos, including views, engagement rates, and watch times.
- Advanced Analytics: Dive deeper into specific metrics, heat maps, and user interactions.
Download reports: Use the Download Questions Report or Download Track List Report options to save and share detailed insights.

How to generate custom reports

Go to the Advanced Analytics tab. Use filters to focus on specific time ranges, videos, or viewer types.
Export custom reports for:
- Engagement data: See how users interact with your videos.
- Quiz and form responses: Analyse viewer input for surveys and quizzes.
- Track reports: Monitor exposure and interaction data for individual elements.

Tips for leveraging analytics and reporting

Set benchmarks: Use engagement rates and watch times to establish baseline performance metrics for your videos.
Focus on key data points: Prioritise high-impact metrics like unique views, engagement rates, and heat maps to guide your strategy.
Analyse trends: Identify patterns in viewer behaviour to predict and enhance future video performance.
Refine your content: Use reports to determine which video elements resonate with your audience and which need adjustment.