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Capturing Leads from Videos

Capturing Leads from Videos

Capturing leads directly from your videos is one of the most powerful ways to turn passive viewers into active leads. Cinema8’s interactive tools make it easy to collect valuable viewer information, such as names, email addresses, and feedback, directly within the video experience.

Why Capture Leads from Videos?

Using videos to capture leads offers numerous advantages:

  • Higher Engagement: Video viewers are more likely to engage with your content, increasing the chances of capturing their information.
  • Seamless Experience: Collecting leads directly within the video ensures a smooth, non-disruptive process for viewers.
  • Data Integration: Lead data can be integrated with your CRM to ensure immediate follow-ups and personalized outreach.
How to Capture Leads with Cinema8

Step 1: Add a Lead Generation Form

  • From your Cinema8 dashboard, select the video you want to edit.
  • Open your project in Cinema8 Creative Studio.
  • Select the Lead Generation Form from the Widget Library and drag it onto your video timeline.

Step 2: Customize the Form

  • Adjust the form’s settings in the Properties Panel:
    • Fields: Add or remove fields like Name, Email, Phone Number, etc.
    • Visibility: Set the form’s visibility duration (e.g., display after 10 seconds).
    • Action: Set the action that occurs after submission, such as sending a thank-you message or redirecting to a URL.

Step 3: Set up CRM Integration

  • Link your form to your CRM (e.g., HubSpot, Salesforce, or Zoho) by selecting the integration option in the form settings.
  • Ensure the form captures the appropriate data and syncs with your CRM automatically for immediate follow-ups.

Step 4: Test the Lead Generation Form

  • Preview your video to test the form’s functionality.
  • Ensure that the form appears at the right time and that all fields work correctly.
  • Make sure the lead data is properly sent to your CRM for seamless integration.
Best Practices for Capturing Leads
  • Position strategically: Place the lead generation form at key moments in the video to capture leads at their peak interest.
  • Offer value: Provide an incentive, such as a discount or downloadable resource, to increase conversion rates.
  • Keep it simple: Ask for only essential information to reduce friction and improve submission rates.
Next Steps

Start capturing leads from your videos today and turn your audience into valuable prospects with Cinema8’s interactive forms!