Making Amazing Video Surveys with Hotspots

Surveys are powerful tools for gathering insights, feedback, and data directly from your audience. By integrating surveys directly into your videos, you create a seamless, engaging experience for viewers while collecting valuable information.

Using hotspots in Cinema8, you can turn your videos into interactive surveys where viewers can select answers, share their opinions, or engage with the content in real-time.

Why Use Video Surveys?

Traditional surveys often have low engagement rates, as they require viewers to navigate away from the video. Video surveys, however, are embedded within the video experience, making it easy for viewers to participate without disrupting their viewing experience.

Enhanced Engagement: Viewers are more likely to engage when the survey is part of the video.
Real-time Feedback: Collect data immediately after the survey question is presented.
Improved Response Rates: By keeping viewers in the video, response rates typically increase.

How to Create a Video Survey with Hotspots

Step 1: Plan Your Survey

Determine Your Goals

What information do you want to collect from your viewers?
How will you use the data (e.g., market research, product feedback, or audience engagement)?

Design the Survey Flow

Map out the questions you want to ask and decide where each question will appear in the video.
Ensure that the questions align with the video’s content and objectives.

Step 2: Add Hotspots for Survey Questions

Open Your Video in Cinema8 Creative Studio

Log in to Cinema8 and open the video you want to edit.
Navigate to the Elements Panel and select the Hotspot Element to add interactive points.

Place Hotspots on the Timeline

Drag the hotspot onto the video timeline where you want the question to appear.
Set the start and end time for the hotspot to ensure it appears at the right moment in the video.

Step 3: Customize Each Hotspot

Define the Question or Options

For each hotspot, add the text for the question or multiple-choice options for the viewer to select.

Style Your Hotspots

Adjust the hotspot’s appearance to match your video’s branding.
Choose different colors, fonts, and sizes to make the hotspot visible and attractive.

Step 4: Set Up Data Collection

Track Viewer Choices

Define variables to store the viewer's response. For example, when a viewer clicks on Option A, set a variable such as response = "A".

Capture Data Using Forms (Optional)

If desired, use the Form Element to capture additional information like email addresses or opinions.

Step 5: Display Results and Feedback

Provide Immediate Feedback

Use the HTML Element or Text Widgets to display results or feedback based on viewer choices.

View Survey Responses

Use Cinema8’s built-in analytics tools to analyze responses and viewer engagement data.

Best Practices for Video Surveys

Be clear and concise: Ask simple questions that are easy for viewers to answer quickly.
Place questions at the right moments: Ensure that questions don’t disrupt the flow of the video and appear at relevant points.
Encourage participation: Use engaging language to motivate viewers to answer the survey questions.
Test the survey: Always preview your video survey to ensure the hotspots work as expected and the survey flows naturally.

Next Steps

Start creating your interactive video surveys today and collect valuable insights directly from your viewers with Cinema8's powerful tools!