Tracking Performance

Tracking the performance of your videos is essential to understanding how viewers interact with your content and identifying areas for improvement. With Cinema8's advanced analytics tools, you can monitor viewer behaviour, evaluate engagement, and refine your strategy to optimise results.

How to access video performance analytics

Navigate to the analytics dashboard: Open the Cinema8 dashboard and click on Analytics from the main menu. Choose between Overview, Advanced Analytics, or A/B Testing for detailed insights. Select the video: Use the dropdown to select a specific video or review data across all published videos.

Key metrics to monitor Using heat maps to understand viewer behaviour

Heat maps in Cinema8 allow you to pinpoint which parts of your video engage viewers the most.

Green areas: High engagement and view rates.
Red areas: Lower engagement or skipped content.

Use this data to identify content that resonates with viewers or needs improvement.

Track specific interactions

Open Advanced Analytics from the Analytics menu. Click on the Tracks tab to see detailed reports for:
- Clickable Areas: Interaction rates for hotspots and buttons.
- Quizzes and Forms: Viewer responses and participation rates.
- Media Elements: Usage of images, audio, and widgets.
Export reports for deeper analysis. Use the Download Questions Report or Download Track List Report options for easy sharing.

Tips for effective performance tracking

Regularly review device and browser data to optimise your videos for popular platforms.
Use geographic data to customise videos for your audience.
Pair heat maps with engagement rates to refine your video’s content and layout.
Track A/B test results to identify the most effective video strategy.