Analytics & Reporting

Cinema8’s powerful analytics and reporting tools provide detailed insights into how your audience interacts with your videos. These tools help you evaluate performance, refine your content, and make informed decisions to enhance engagement and effectiveness.

Accessing Analytics Reports

To begin tracking performance:

• Navigate to the Analytics Dashboard
  Log in to Cinema8 and select Analytics from the left-hand menu.

• Select your analytics view

  • Overview: View high-level performance metrics such as total views, engagement rates, and average watch time.
  • Advanced Analytics: Access granular data, including heat maps, device breakdowns, and viewer-level interaction.

• Download Reports

  • Use Download Questions Report to extract survey/quiz responses.
  • Use Download Track List Report to export data related to interactive elements (e.g. buttons, hotspots).

Generating Custom Reports

To focus on specific insights:

• Go to the Advanced Analytics tab.
• Apply filters to refine data by:
  • Date range
  • Specific videos
  • Viewer types or segments

You can export detailed reports for:

• Engagement Data: Track view patterns, completion rates, and drop-off points.
• Quiz & Form Responses: Analyse responses for knowledge checks or surveys.
• Track Reports: See how often each interactive element was exposed or clicked.

Tips for Leveraging Analytics

• Set Benchmarks
  Use metrics like engagement rate, drop-off points, and view duration to define success criteria.

• Prioritise Key Metrics
  Focus on high-impact indicators such as:

  • Unique views
  • Engagement heat maps
  • Interactive element performance

• Identify Behavioural Trends
  Look for patterns in viewer engagement to anticipate content needs or preferences.

• Continuously Improve
  Use reporting insights to revise underperforming elements and double down on effective strategies.