Dynamic CTAs to Boost Conversions

Dynamic CTAs in Cinema8 are intelligent, interactive elements that respond to how a viewer engages with your content. Unlike static CTAs, they adapt based on conditions—like quiz results, watch time, or prior interactions—creating personalized user journeys and increasing conversions.

Use Cases for Dynamic CTAs

E-commerce
Show different product links based on viewer preferences or behavior.
Lead Generation
Encourage sign-ups only after viewers engage or meet specific criteria.
E-learning
Guide learners to the next lesson based on quiz results or progress.

How to Create Dynamic CTAs in Cinema8

Open your video in Cinema8 Creative Studio.
From the Elements Panel, drag the Widget Element onto the timeline.
In the Widget Library, select a CTA widget:
- Button CTA — Clickable button for actions like “Get Started”
- Pop-up CTA — Overlay prompt that appears mid-video
- Lower Third CTA — Subtle banner CTA for non-disruptive interaction

Step 2: Customise the CTA

Open the Properties Panel for the widget.
Update key settings:
- Text — Use action-driven phrases (e.g. “Claim Offer”)
- Link or Action — Assign a redirect or jump to another section
- Timing — Define when the CTA appears on the timeline
Style the CTA:
- Adjust fonts, colors, size, hover effects, and placement

Step 3: Add Conditional Logic

Drag the Conditional Widget from the Elements Panel.
Define rules such as:
- Quiz logic — Show CTA A if correct; CTA B if incorrect
- Watch behavior — Show a different CTA after 75% of video watched
Link each CTA to a condition using the Properties Panel of the Conditional Widget.

Step 4: Test and Optimise

Preview the video to verify CTA conditions behave as expected.
Run A/B tests on different CTA styles or placements.
Use Cinema8 Analytics to monitor click-through rates and engagement.

Best Practices for Dynamic CTAs

🧠 Pro Tip: Tie each CTA to a specific moment of high intent—such as after a completed quiz, tutorial, or product showcase.

Keep it relevant — Match the CTA to the viewer’s actions and journey.
Use clear language — Stick to simple, action-oriented phrasing.
Continuously improve — Use analytics and testing to optimise effectiveness.

Next Steps

Start integrating dynamic CTAs into your Cinema8 videos today to increase engagement, boost conversions, and personalise your audience experience like never before.