Tracking Performance
Cinema8 makes it easy to monitor the effectiveness of your interactive videos through a range of detailed performance analytics. By analysing viewer engagement and behaviour, you can identify what works, what doesn’t, and how to improve future content.
How to Access Video Performance Analytics
To begin tracking performance:
- Open the Cinema8 Dashboard
- Navigate to Analytics in the main menu
- Choose from:
- Overview Analytics for top-level insights across all projects
- Advanced Analytics for interaction-level breakdowns
- A/B Testing to compare different video versions
Then, select the video you want to analyse using the dropdown menu.
Understanding Viewer Behaviour with Heat Maps
Cinema8’s heat maps visually highlight which parts of your video receive the most attention:
- Green segments represent areas with high engagement and replay
- Red segments indicate sections that viewers skip or drop off
Use this insight to adjust pacing, content length, or interactivity placement.
Tracking Specific Interactions
From Advanced Analytics, go to the Tracks tab to review:
- Clickable Areas – See which buttons or hotspots receive the most clicks
- Quizzes & Forms – Analyse viewer responses, completion rates, and accuracy
- Media Elements – Monitor interaction with embedded widgets, audio, and images
You can also export this data using the Download Questions Report or Download Track List Report for further review or stakeholder sharing.
Tips for Better Performance Tracking
- Monitor device and browser stats to ensure content compatibility
- Review location-based data to localise or adapt videos for regional audiences
- Use A/B test results to guide content iterations
- Combine heat map insights with engagement metrics to fine-tune both creative and UX aspects
By consistently analysing these metrics, you can ensure your Cinema8 videos evolve in line with your audience’s expectations and behaviours.