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Engage and monetiseMaking Amazing Video Surveys with Hotspots

Making Amazing Video Surveys with Hotspots

Surveys are an excellent way to gather insights, feedback, and engagement data from your audience. By embedding them directly into your videos using hotspots, you create a frictionless, interactive experience—keeping viewers engaged while collecting valuable responses in real time.

Why Use Video Surveys?

  • Enhanced Engagement
    Viewers are more likely to participate when surveys are part of the video experience.

  • Real-Time Feedback
    Gather insights immediately after asking a question—without disrupting flow.

  • Higher Response Rates
    Integrated surveys avoid redirections, increasing participation.

How to Create a Video Survey Using Hotspots

Step 1: Plan Your Survey

  • Define your goals: What kind of information are you looking to collect?
  • Map out your survey flow: Decide which questions appear where in the video.
  • Align your questions with the content’s purpose (e.g. feedback, segmentation, research).

Step 2: Add Hotspots to Display Questions

  • Open your project in Cinema8 Creative Studio.
  • From the Elements Panel, drag the Hotspot Element onto the timeline.
  • Choose the timing for each hotspot to appear during the video.

Step 3: Customise the Hotspot

  • Enter the question text or multiple-choice options for the viewer.
  • Use the Properties Panel to style the hotspot:
    • Font, color, size, border, background
  • Ensure your hotspot stands out visually but stays on-brand.

Step 4: Track and Collect Responses

  • Use variables to capture answers (e.g., response = "A" when a hotspot is clicked).
  • Optionally, combine with a Form Widget to collect additional info like name or email.
  • Set up logic or conditions to control what happens based on each answer.

Step 5: Provide Feedback and Analyze Results

  • Use a Text or HTML Widget to display confirmation or feedback based on viewer choices.
  • Review submissions and viewer choices via Cinema8 Analytics to gain insights.

Best Practices for Video Surveys

🧠 Pro Tip: Keep your questions simple, timely, and relevant to maximize participation and insights.

  • Ask one question at a time — Avoid overwhelming viewers.
  • Position questions at natural pauses — Don’t interrupt key content.
  • Use engaging, encouraging language — Boost response rates.
  • Always preview your video — Ensure flow and logic work smoothly across all hotspots.

Next Steps

Create your first interactive video survey today and start collecting real-time audience insights—directly within your content.

Looking to go further?

Capturing Leads from VideosHTML Element