Generating Leads with Adaptive Intro Forms

Adaptive intro forms help convert your video content into a lead-generation engine. By collecting viewer information—such as names, emails, or qualifying responses—at key moments in your video, you can grow your audience and feed data directly into your CRM.

You can add lead forms either at the start of your video using the Introduction Element, or place them anywhere using the Widget Element.

Option 1: Introduction Form (At Video Start)

Use this method when you want to gate your video or qualify viewers before the main content begins.

Step 1: Open Your Project in Creative Studio

Log into Cinema8 and open the video you want to edit.

Step 2: Add the Introduction Element

From the Elements Panel, drag the Introduction Form to the start of your timeline.

Step 3: Configure Fields

Select which fields to include:
- Name
- Surname
- Email
- Intro (open-ended field)
- Terms & Conditions (checkbox)
Mark any required fields as needed.

Step 4: Save and Preview

Click Save to apply the changes.
Use Preview Mode to confirm the form loads at the beginning of the video.

If you prefer a more flexible placement, use the Widget Element to insert lead-gen forms at key engagement points.

Step 1: Open the Elements Panel

In Creative Studio, select the Widget Element.

Step 2: Add the Form to the Timeline

Drag and drop the widget where you want it to appear (e.g., after an intro or before a CTA).

Step 3: Select a Lead Generation Template

From the Widget Library, choose a Lead Generation Form layout.

Step 4: Customize the Form

Use the Properties Panel to set:
- Field types (e.g., email, company, feedback)
- Colors, fonts, and button styles
- Post-submit actions (e.g., show message, redirect, continue video)

Step 5: Save and Test

Click Save, then preview your video to test form appearance and behavior.

Best Practices for Lead Generation

💡 Pro Tip: Keep your forms short and place them when engagement is highest—such as after value has been delivered, or before a strong CTA.

Limit required fields – Asking for too much too soon lowers completion.
Use clear, benefit-driven CTAs – Let users know what they get by submitting.
Test placements – Try showing the form at different timestamps to see what converts best.

Next Steps

Ready to grow your audience?

Start adding adaptive intro forms to your Cinema8 videos today—and connect submissions directly to your CRM for seamless follow-up.

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